Salesforce offers built-in server-side synchronization of data with Microsoft Exchange. It is called Salesforce Lightning Sync. GrinMark GESync is a cloud-based server-side sync solution that plays on the same field but better. Let's look at the comparison tables.
| Module | Lightning Sync | GESync |
|---|---|---|
| Contacts | Yes | Yes |
| Leads | No | Yes |
| Accounts | No | Yes |
| Events | Yes | Yes |
| Tasks | No | Yes |
| Emails | No | Yes |
| Cases | No | Yes |
| Opportunities | No | Yes |
| Feature | Lightning Sync | GESync |
|---|---|---|
| Sync Direction | E > CRM | E > CRM, CRM > E, E <> CRM |
| Category Mapping | n/a | Category <> Event Record Type |
| Recurring Events | n/a | E > CRM |
| Sync Deletions | n/a | E <> CRM |
| Sync Invitees | n/a | E <> CRM |
| Skip Old Events | n/a | E <> CRM |
| Custom Logic | n/a | Supported |
Besides default options GrinMark GESync is also backed-up by a team of professionals who can customize the solution for virtually any needs.